Friday 12 February 2010

Cadillac plans European return (EU)

Cadillac is planning to announce a new distribution arrangement for the UK and Europe before the Geneva motorshow. Cadillac is viewing ‘multiple proposals’ for the distribution arrangements, which are thought to include various different independent distributors and the possibility of Vauxhall/Opel taking over the responsibility itself.

"We’ve got multiple proposals along all those lines and we’ll make a decision soon. I’d like to be at Geneva with a solution,” said Cadillac general manager Bryan Nesbitt.

Cadillac needs a new distributor because its previous arrangement came to an end last year when its Dutch partner, Kroymans hit financial trouble. As a result sales are mothballed while Cadillac sorts out its future plans, but the company desperately needs new and solid distribution arrangements in Europe because a new range of cars with a more subtle design language are on their way.

These will more obviously target the three major executive car segments – in BMW terms, 3, 5 and 7 Series.

The 5.1m long XTS saloon concept shown at Detroit is the first sighting of this evolved design language which takes the heavily-creased Art and Science theme developed in the late 1990s. Although the XTS is sized around the Mercedes S-Class, it won’t necessarily be the flagship of Cadillac new range. Most immediately it will replace both the DTS and STS, but in pricing and positioning it still leaves room above for a super-luxury Cadillac saloon in the mould of the V16-powered Sixeen concept of a few years back.

“A real luxury flagship is still on our wishlist,” says Clay Dean, Cadillac design chief.

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