Saturday 8 March 2008

Vauxhall unveils new badge (UK)

This is Vauxhall's new badge. Due to be unveiled later this year, the sharp yet simple new logo will set a more upmarket feel for the company as it aims to pitch its forthcoming models against prestige rivals.

It now features a more subtle satin silver finish, although the trademark red background is retained. It’s much more dynamic and modern and updates a design that has been left largely untouched since 1903. The new badge will debut at July’s British Motor Show on the grille of the new Insignia, which replaces the current Vectra. The logo will then be rolled out across the rest of the firm’s range.

New badge on top and current badge below

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