Offered exclusively on iOS and Android systems, the game demands the users drive a “digitally camouflaged Fusion on a track toward video clips that feature insights on technology and design from key Fusion team members.”
The newcomer is expected to premiere at the 2012 Detroit Auto Show. Samantha Hoyt, Fusion marketing manager, said “We want to have an exciting and interactive way to build anticipation leading up to the reveal of the all-new Fusion. The app allows consumers to learn about the advanced technology and design of the car in a fun and easy-to-use way while reinforcing the transformative nature of the Fusion.”
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