Thursday 29 May 2008

Chevrolet Europe set to expand its range by 2012

Chevrolet Europe will double its car range by 2012. Chevrolet wants to be competitive in 65% of the market within four years, an increase of a third from 2006.

“The whole Chevrolet portfolio will be renewed by 2012 and we are looking to expand into new segments,” said Wayne Brannon, chief executive of Chevrolet Europe. “We’re particularly interested in creating a new monocab MPV to compete with the Zafira and a small SUV that would sit beneath the Captiva.”

The new Epica mid-sized sedan is the first stage in the new strategy and will be followed by the all new Beat, Camaro and electric Volt.

New engines will also be a key part of this growth, said Brannon. “We’re looking to produce a new 1.0-litre diesel engine in the next two to three years, and we are also hoping to add a 1.3-litre diesel to the range.”

Progress is also being made on the company’s hydrogen fuel-cell car, which is also due to enter the Chevrolet range by 2012. The first working fuel-cell demonstrators, which will be based on the Equinox SUV, will be in action in Europe by the end of next year.

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