Monday 19 May 2008

Infiniti gains 10,000+ potential customers

Nissan's luxury marque, Infiniti has launched an exclusive digital reservation list for potential customers ahead of its European launch. The site, gives those who sign up top priority in purchasing a new Infiniti before pre-orders begins.

After signing up and receiving your own personal reservation number, you will be invited by your nearest Infiniti centre to specify your desired car before pre-ordering is opened to the public.

According to Infiniti Europe’s marketing director, Bastien Schupp, 10,000 + people have signed up to be an “Infiniti Insider”. Schupp said, “We are pleased to see that excitement and anticipation are building even faster than we expected”.

Infiniti is to launch across Europe over the next two years; first countries to open it doors are France, Spain and Italy in October 2008, followed by Germany and the UK in April 2009 and Sweden in January 2010.

The European line-up will consist of the EX-Series, G-Series sedan, coupe & convertible, and the flagship FX-Series SUV and a series of V6 and V8 petrol engines but in 2010, in conjunction with Renault, a V6 diesel will arrive which is expected to be the most popular engine.

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