Friday 14 October 2011

Smooth handling: BMW launches....hand sanitiser....

With moisturiser! It's BMW's most quirky way [yet] of promoting its new i sub-brand.

Working with Austrian cosmetics brand, Susanne Kaufmann, Purif-i is a natural product that will be sold in Berlin, Hong Kong, and New York.

How the public will acquire the product is unknown, but just imagine, an X5 with its own integrated hand sanitiser. Clean hands after a spot of off-roading, brilliant!

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