Thursday 5 June 2008

Honda's advertisement aeroplane crashes

The plane used for Honda’s live television commercial, in which a team of sky divers formed each letter in the company’s name during their drop, has crashed in an unrelated incident.

The Swiss-built Pilatus PC-6 was carrying 10 sky divers and one crew member when it lost a wing and crashed near Lillo airfield in Southern Madrid, Spain. The pilot and one sky diver were killed in the crash and four other passengers were injured.

Honda has published a statement saying “No one in the plane was in any way connected with Honda or with the company’s advertising shoot. Honda extends its sincerest condolences to the families of the two people killed.”

There are no reports yet on what caused the plane’s wing to come loose.

Related link:

Difficult is worth doing TV advert

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