Thursday 12 June 2008

Mercury to die after 2012

Mercury is likely to follow in the footsteps of Oldsmobile and Plymouth, as it could be put asleep as of 2012.

Ford hasn’t officially announced the death of Mercury. The firm has no plans of introducing any new vehicles and from the looks of it, the last new model to roll-off the designers board will be a refreshed Milan sedan that is expected sometime in 2009.

The luxury brand that’s celebrating its 70th birthday this year was founded in 1938 by Edsel Ford as a bridge between Ford's mainstream vehicles and premium Lincolns. Today, Mercury’s models are considered nothing more than rebadged Fords, something that has defiantly had a negative impact on sales which are at their lowest point in 47 years. In the first five months of the 2008 Mercury delivered 23.4 percent fewer cars and pick-up trucks than in 2007.

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