Monday, 28 November 2011
In China, of course! The communist country's billionaire club grew from 189 last year to 271 in 2011, while its millionaire club grew to 960,000. That's why every supercar firm is attending the first ever Asian edition of Monaco's annual Top Marques show that's taking place in Macau, to please Asia's 3.3 million millionaires.
Organisers are expecting 20,000 visitors from around Asia who will get the chance to see Lamborghinis, Ferraris, Bugattis, and Paganis.
Huayra. Chen currently owns 15-16 ultra high-end cars and is considering either the Huayra or the Bugatti Veyron Grand Sport.
“I go to a lot of auto shows in China. I’ve loved cars since I was a kid and I have been collecting many different car brands”, says Chen, who has visited Bugatti’s factory in France but found the Veyron SS pricey.
Lamborghini’s CEO of China operations, Wilson Lee says that “China's supercar market is growing rapidly, growing a lot faster than the entire car market”
Lee says that most Chinese Lamborghini customers “are worth at least $16 million”; two-thirds of them are aged between 20-32 and nine out of 10 pay in cash. And 10-20% drive their supercars on weekends, on the track, and 10% have never actually drive them at all.
“Some of these cars don't have a single kilometer on them. They basically forklift it and put it down at home because they don't want to put any miles on the car. We call them collectors”, says Lee.
at 12:57 pm