Friday 11 July 2008

Chevrolet UK produces an Aveo made of pennies (UK)

Chevrolet UK created chaos with its 20ft billboard ad made entirely from one-pence coins in London’s Oxford Street. The unique billboard that consisted of 20,000 pennies or £2,000 was created to advertise the 769,500-pence (£7,695) starting price of the new Aveo supermini.

Understandably, it didn’t take long for hundreds of passers-by to strip it clean. To be exact, the penny-billboard only lasted for a mere 30 minutes.

Chevrolet's Les Turton commented: “There have been some great car adverts before, but none that has stopped traffic and actually put money back into the motorist’s pocket so this is certainly a first. We’re glad we’ve topped up lots of people’s wallets, purses and, in some cases, rucksacks, but it would have been nice for the billboard to last a little longer than 30 minutes.”

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