Friday, 31 October 2008

Alfa Romeo MiTo pricing announced (UK)

Alfa Romeo is preparing to launch the new MiTo in the UK. Alfa dealers will begin receiving MiTo’s next month for display purposes ahead of the car’s official launch on January 24. Drawing many design aspects from the 8C Competizione sports car, the MiTo plans to go head to head with key competitors in its highly competitive segment. Helping to give it the upper hand is a special electronic system called DNA, which adjusts the car’s performance depending on driving style and conditions.

Entry level MiTo’s equipped with a 1.4 litre 95bhp engine will start at £10,975. For potential owners concerned about resale value, industry expects at CAP believe the Alfa MiTo 1.3 litre JTDM Veloce will retain 47% of its value after 3 years and 60,000 miles. UK orders will begin to be accepted on the 1st November.

Press Release:


Alfa Romeo’s new, compact and sporty Alfa MiTo is coming to a dealer near you. From the beginning of next month, every Alfa Romeo dealer in the UK will be exhibiting static examples of the company’s brand new Alfa MiTo, a full two months before its official UK launch on 24 January 2009. For thousands of Alfa MiTo fans and Alfisti, this is the first chance to see the car at close quarters since its world debut at this year’s British International Motor Show. Whilst sharing styling cues with the Alfa 8C Competizione supercar, the Alfa MiTo is also equipped as standard with features and technology not previously available in this segment. These include a special electronic control system DNA (Dynamic, Normal, All Weather), which adjusts the response of the car depending on driving style and conditions, and LED rear lights. Together with an eye-catching price of £10,975 for the entry level Alfa MiTo 1.4 16V 95BHP Turismo, comes news that industry experts, CAP, expect the Alfa MiTo 1.3 JTDM Veloce to retain a massive 47% of its value after three years and 60,000 miles – the second highest in its segment.

So the new MiTo is set to appeal to heads as well as hearts. Those drivers wanting to be first behind the wheel of the Alfa MiTo next year can place orders from 1 November and take advantage of very competitive financial offers available at their local Alfa Romeo dealerships.

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