Monday 19 September 2011

Video: Starry eyed; Fiat teams with J-Lo for new advert

Fiat's U.S division has released its latest advert for the new 500C, starring Jennifer Lopez.

The 42 year old signed a temporary contract with Fiat and will feature in other commercials throughout the year. Unsurprisingly, considering the price-tag J-Lo commands, the commercial primarily focuses on her. But if you look hard enough, you may just see the 500C too.

“Jennifer fits perfectly with the brand not because of who she is but because of what she is – authentic, passionate, modern and a fighter determined to stand out from the rest," said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. "As you look at her career path, she embodies the FIAT philosophy, ‘Life is Best When Driven.’”

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