Thursday 1 September 2011

Cadillac approves large luxury sedan

Following the recent introduction of the Ciel concept, Cadillac is reportedly readying a range-topping sedan moulded from the ritzy convertible. According to the Detroit Free Press, the large luxury car will sit on a rear-wheel-drive platform and take on the BMW 7 Series, Lexus LS, Audi A8, Mercedes S-Class, and Jaguar XJ.

Although the newcomer is many years away, customers have expressed interest in the vehicle, says Cadillac marketing chief, Don Butler.

“People are coming into the showroom talking about this vehicle,” he told the Free Press. “It kind of adds to the psyche of positive feeling about the brand.”

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