Monday, 2 April 2012
Codenamed Project Nina, the newcomer will slot below the larger Karma and will be positioned as an entry-level model, where it will take on other mid-sized executive sedans. Although no official details have been released, power for the range-extending plug-in hybrid will likely come from a four-cylinder BMW-sourced petrol engine and an electric motor.
Karma had been incorporated into the new car’s development.
“We launched Karma first to define what the brand was all about,” he said. “Obviously, Atlantic will sell in greater volumes, but we wanted to be known as a premium maker before introducing something cheaper.
“There’s nothing out there like Atlantic. Who says that you can’t have beauty in volume segments?”
Once the Atlantic goes into volume production, a convertible variant is expected at a later date, possibly spawning other variants. Unlike the Karma, the Atlantic is likely to be offered in right-hand-drive, priced from £40,000.
The sedan will debut in New York this Wednesday 4th April with production commencing in Autumn 2013 in a former GM plant in Delaware.
at 12:09 pm