Sunday 19 June 2011

Ford increases C-Max production

Ford has announced that it has increased production of its C-Max and Grand C-Max models to meet thriving demand within Europe.

Since its launch late last year, over 100,000 units have been sold. In Italy, the C-Max soared to the the top of the compact MPV sales table with a 27% market share, with Ireland nabbing a 23% share.

The European C-Max is built in Valencia, Spain
“We expected a strong customer demand for the Ford C-MAX and Ford Grand C-MAX, but demand has exceeded our expectations,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “Sales of the all-new Ford C-MAX will contribute to our expectation that around 40 per cent of all the new vehicles we sell in Europe this year will be totally new or significantly freshened models.”

This year through to May, UK sales of both C-Max variants stand at 8,132 which is more than double the sales over the same period a year ago, with 45% of sales going towards the 1.6 TDCi. Around 65% of sales went towards the range-topping Titanium, compared to 32% over the same period a year ago.

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