Monday 27 June 2011

Nissan Micra/March reaches 6 millionth milestone

Nissan Motors reached an all-important milestone with the Micra last month. Over 6m units have been sold since its launch in 1982, and despite no assistance from the United States, the Micra, known as March in Japan, has enjoyed popularity in its home market for around 30 years. Recently, the Micra went on sales in emerging markets like Thailand, China, and India.

Nissan puts affordability, high-quality, and drivability as the main properties that drew in consumers to the first generation Micra. Between 1982 and 1992, Nissan sold 1.65m Micra's. As of May 2011, the fourth-generation Micra sold 170,000 units in 56 countries. Initial production occurred in Japan and the UK but now the sub-compact is produced in Mexico, India, China, and Thailand.

“We listened to what potential customers across the globe wanted in a car and incorporated those ideas into the new generation model,” said Nissan Chief Product Specialist Masaki Ishizuka regarding the new Micra’s success in foreign markets.

Indian production will supply Africa, Europe, and the Middle East markets, while Thailand production supplies parts of Asia and Australia. Nissan is planning to launch a flexi-fuel variant of the 1.0 litre and 1.6 litre petrol engines in Brazil, while the Indian market will obtain a 1.5 dCi diesel engine.

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