Thursday 21 July 2011

Infiniti enters Latin American market

As the Latino country of Panama saw sales of luxury cars spike by 15.8% in 2010, Japanese car marque has chosen the country as its point of entry into the Latin American market.

Infiniti vehicles will be sold in Panama through Grupo FASA, a large Panamanian auto association consisting of distributors for Nissan, BMW and Mini. The first outlet, located in Panama City, will be a 2,040 square metre building with service centre facilities.

Toru Saito, Infiniti Corporate Vice President said: “ Infiniti offers a unique combination of Japanese hospitality and driving pleasure with daring designs, and pioneering performance and safety innovations. Furthermore, our customers in Panama will experience extraordinary levels of personal service from Grupo FASA’s Sales and Service Teams. All our customers are VIPs to us, and we will develop personal, long-term relationships with each and every one of them.”

Infiniti has just launched in Malaysia, Indonesia, Singapore, Chile, Mexico, and Australia.

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