The last 11 years saw Lexus outselling BMW, Audi, Infiniti, Ford, Mercedes, Cadillac, and Toyota to become the best-selling luxury marque, however, some retailers are now claiming they only have a mere 30 days worth of stock remaining or they have sold out.
“It’s a frustrating experience,” said Mark Templin, general manager of Lexus. Even production of Lexus vehicles are running on limited production schedule.
The Toyota Camry-based Lexus HS 250h |
“It’s being driven by regulations, not demand. It won’t be that long before some [luxury brand] is selling 500,000 cars a year,” Templin said. He added: “If we do that, we have to grow our dealer network, or ask our current dealers to expand even more, and I don’t want to do either.”
Last year saw Lexus outsell BMW by just 9,200 units.
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