Thursday 28 April 2011

Volkswagen considering entry-level brand (CN)

2011 Volkswagen Phaeton sketch
Volkswagen is mulling over an entry-level marque after becoming one of the most successful car brands within the crucial Chinese market.

Nowadays, Volkswagen contends within the middle – upper market, leaving enough room to move down-scale.

The hand-built Phaeton is popular amongst
Chinese consumers
“Currently we are not competing in the 20 percent of the market made by low-cost products,” said Soh Weiming, executive vice president of sales and marketing for VW Group China. Weiming concluded that the firm is “currently evaluating with our partner First Auto Works whether we need to add a domestic brand to enter the low-cost portion of the Chinese market.”

With Volkswagen aiming to sell more than 2m cars this year in China, last year sales stood at 1.9m.

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