Wednesday, 10 August 2011

Lincoln obtains its own design team and studio

Ford said that it's serious about saving Lincoln from the same fate that affected Mercury, but how serious? With Lincoln sales plunging by the month and inventories swelling, it's not looking good for the luxury brand.

Well, Ford is serious enough by devoting a whole design team and studio to the iconic luxury marque. While it's not a major development, it is a small step in the right direction.

A major reason for dwindling sales is the lack of distinction between Ford and Lincoln models. Time will only tell if these alterations are enough the save the company, which is scheduling to revise its entire line-up starting with the restyled MKS and MKT models at the Los Angeles motor show this November.

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