Monday 1 August 2011

BMW to adopt new naming strategy

BMW will revise its naming strategy in order to make way for its breed of entry-level models.

Speaking at a recent press event, Sales & Marketing Director Ian Robertson said: "There will be an evolution of naming across all brands." Even though that doesn't reveal much, an executive indicated "there are a lot numbers that can be exploited in the future."

Rolls-Royce and Mini will also obtain the same changes, adopting a possible alphanumeric naming structure.

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