Hyundai may introduce next-generation Genesis variants, Grandeur and Equus (UK)

2012 Hyundai Genesis facelift R-Spec

The all-important Hyundai i40 holds the key on whether the next-generation Genesis, Grandeur/Azera and Equus will be available in Europe.

The i40 is the first model that launched last week under the company's ‘modern premium’ belief, offering “all the credentials of a premium car but an affordable price”.

Hyundai has already tired this with the ill-fated Grandeur sedan, which got axed from the European market two times.

2011 Hyundai Equus

Hyundai's managing director, Tony Whitehorn said that the next incarnation of the Genesis, Grandeur/Azera and Equus may arrive in the UK as customer's adapt to the idea of Hyundai selling premium products at low prices.

“We need to be careful with our product launches,” he said. “You can’t just go from budget to premium; you have to take it slowly and communicate what we’re doing to buyers.”

The next-generation Genesis Coupe is also likely to find its way into retailers as it will be available in right-hand drive, opening up into markets such as Australia, Japan, UK, and India.